This course is for those who want to develop or enter a career in marketing, particularly in international organisations. To be successful in dynamic markets, you need the skills, knowledge and attitudes to ensure you manage effectively.
During the course you develop an appreciation of the main international marketing management skills needed for the twenty first century.
* practical problem solving skills that companies use in international markets
* the ability to tackle real company projects in international market research
* management research skills to identify and understand customers and competitors
* cross cultural understanding to become an effective international manager
* a working knowledge of important software tools for management decision making
* confidence in your ability to a professional and a manager
As part of the course, you work on a live consultancy project for three months for a UK based company under academic supervision.
This course is recognised by the Chartered Institute of Marketing chartered marketer status. It provides an ideal base from which to develop your career in international marketing, allowing you to be employed in any industry
Postgraduate certificate * marketing management and planning
* understanding customers and competitors
* managing marketing relationships
* managing marketing resources
Postgraduate diploma * international marketing consultancy project
* competitive marketing strategies for global markets
* entrepreneurial marketing and innovation
* the reflective marketing practitioner
MSc * dissertation
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
This course reflects the professional requirements of the Chartered Institute of Marketing.