The role of public relations in modern society has never been greater. As more media platforms are launched with fewer journalists, the opportunities for skilled PR professionals continue to grow.
If you are a recent graduate with little or no PR experience, this course gives you the skills you need to become an effective professional.
If you work in PR already, you learn the
* latest techniques necessary to succeed in the fast changing world of communications
* analytical, management and organisational skills needed at the highest levels
You also learn practical skills such as
* writing news releases
* organising press conferences
* creating PR campaigns
* dealing with the media
* responding to bad news.
You make case studies of important PR campaigns and work with clients to develop your professional skills in the real world. You understand how to work with journalists, to meet their needs and to maximise positive publicity and minimise negative coverage for your clients.
We give you the skills needed to get your message across different media types including print, broadcasting and the internet.
The course combines academic learning, vocational training and hands on practice.
You learn to
* use practical, management and organisational PR skills
* understand key concepts, theories and debates in PR
* work effectively with the media industry
* understand the ethical dimensions of PR and apply ethical practice in your work
* work flexibly, confidently and to professional standards
* carry out research into the PR and media industries and how to think originally
Postgraduate certificate - semester one * PR in society
* practical PR
* introduction to writing for the media
* language and writing
* news making
* persuasion in practice
Postgraduate diploma - semester two * PR: organisations and management
* PR: professional experience
* researching the media
* multicultural and intercultural communication
* web development for media professionals
* hypermedia design
* production and editing techniques in radio and television
* research and communication
MA - semester three * dissertation
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.