This course is for people from a business management and commerce background who wish to start or develop a career in the international hospitality and tourism industries.
According to the World Travel and Tourism Council, the worldwide expenditure on hospitality and tourism is set to increase by around 60 per cent over the next 10 years. This creates many opportunities for managers with a thorough understanding of how these global industries work.
The course explores themes and developments such as
* the growth in long haul travel and issues relating to globalisation
* providing high quality customer service through organisational excellence
* increasing market competition and the importance of good leadership and entrepreneurship to maintain a competitive advantage in the hospitality and tourism industries
We show you how to manage destinations rather than a particular product or service. You look at how this differs to traditional marketing techniques and go on to prepare a realistic marketing strategy for a destination of your choice.
You also get the opportunity to work on real consultancy projects. Previous examples include developing responsible tourism policies for the Association of International Tour Operators and carrying out a feasibility study for a large hotel corporation.
You can choose to extend your studies and gain work experience by going on a UK or overseas work placement of typically 6-12 months. This improves your practical management skills and employability by getting real experience in the hospitality or tourism industry.
If you choose the work experience option you complete a work-based dissertation or project.
Previous dissertation topics include
* researching a major airline company´s loyalty scheme and how it affects customer satisfaction
* looking at trends relating to repeat purchase behaviour in the hospitality industry
* critical thinking and investigation methods
* marketing for hospitality and tourism
* hospitality organisational excellence
* organisational environment
* globalisation and tourism
* applied management project
* destination marketing
* leadership and entrepreneurship in hospitality and tourism
Semester three - MSc * dissertation
* management projects
* problem solving exercises
* group work
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
This course is accredited by the Tourism Management Institute, which is the leading professional body for destination managers.