Reflecting the fashion marketing industry and designed to enthuse and challenge students, the MSc International Fashion Marketing is fast-paced, exciting and innovative. It provides you with the range of intellectual, personal and practical skills necessary to make an immediate and significant contribution to fashion marketing environments.
Designed in consultation with and endorsed by industry, the programme incorporates the latest thinking, theories and practice. You will develop the essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in todays increasingly competitive and global environment.
The programme focuses on the core concepts and principles of fashion marketing, coupled with contemporary international issues within fashion marketing, integrated fashion communications, global marketing and brand management.
You will undertake activities which provide real-world experiences, including: live company briefs, social events, master classes and a student trip. The programme also incorporates an industry placement, providing you with the opportunity to put theoretical knowledge into practice within a fashion marketing context.
The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.
Global Fashion Brand Marketing; International Fashion Buying and Logistics; Consumer Behaviour and Sustainability; International Strategic Fashion Marketing; E Marketing; E Branding; Work-Based Placement; Integrated Fashion Communications; and Postgraduate Creative and Cultural Project.
The programme incorporates a four-week industry placement in the UK or overseas. Previous placement opportunities have included: Gucci, Top Shop, Karen Millen, Roland Mouret, The Merchant 24, Giuseppe Zanotti, Charme & Cadeau, Maria Grachvogel and Vivienne Westwood.
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.