- First and second semesters: Foundation Year - introduction to general business issues and the culture of Eastern Europe, increased exposure to foreign languages such as English and Russian
- Third and fourth semesters: Advanced studies in International Business and Intercultural Studies in Eastern Europe, including two business electives (possible business electives are Accounting & Controlling, Finance, International Management, Human Resource Management, and International Marketing)
- Fifth semester: Internship semester
- Sixth and seventh semesters: Advanced business electives, further advanced business projects such as "International Management Projects" ending with the Bachelor's thesis.
Heilbronn University has a number of partnerships with universities worldwide, e.g. in Russia, England, Latvia, Poland, Spain, France, USA, Australia, Finland, etc. This cooperation network highlights the international component of the programme and provides the opportunity to complete an integrated study semester at one of the partner universities, which are located all over the world. There is also the possibility to attain a double degree (with Kajaani University, Finnland, or the State University Syktyvkar, Russia).
Study abroad unit(s)
Students are encouraged to spend a semester or year abroad during their study programme. Heilbronn University has a worldwide network of partner universities, with the option to also study in Eastern European countries. Whether it be an internship abroad or a study semester at a foreign university, going abroad for at least one semester is strongly recommended.
An internship semester at least of 26 weeks is to be completed in the fifth semester. The internship office will assist students with finding an appropriate internship.
Forms of assessment
Students are assessed at the middle and at the end of each semester on the basis of graded assignments, oral and written examinations.
Studies and practical exercises in international business transactions, regional features and intercultural communication allow students to develop skills in cross-cultural negotiations and international business approaches, especially in Eastern Europe.