Kingston University logo
  • Tuition Fee:
  • Local: $ 9.4k / Year
  • Foreign: $ 14.1k / Year
  • Languages of instruction:
  • English


    The Corporate Communications MA course is designed for graduates of any discipline who are seeking to make corporate communications an integral part of their career progression.
    It will enable you to enhance your career prospects by gaining a professional qualification and developing your practical skills. It will also equip you with the necessary skills to make a significant contribution in the areas of communications and marketing, particularly in specialist areas such as public relations and internal communications.

    What will you study?

    You will study eight modules that address the key issues in corporate communications and marketing. You will study the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. You will also investigate the importance to organisations of managing corporate social responsibility.

    You will develop a firm appreciation of the core marketing principles and practice from which all communications-related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition you will learn about the value of market research to help make sound communications decisions.

    Through your dissertation, you can focus in-depth on a specific area or issues, enabling you to tailor your MA to your own interests and career aspirations.

    Listed below are the modules that you will take for the course:

    Available modules

    * Public Relations
    This module introduces issues involved in planning public relations programmes through the study of theory and practical application. It will enable you to develop the skills needed to:

    * identify the role that PR plays in an integrated marketing communication mix;
    * formulate an effective PR brief;
    * create a campaign which meets specified objectives; and
    * evaluate the success of PR programmes and events.

    The module focuses on using academic studies to inform practical decisions and also places a strong emphasis on new developments in the field.

    * The Internal Communication Environment
    This module looks at the different roles of personnel involved with corporate communications, examining areas such as the effect of legislation, and internal communication issues.

    The module also enables you to assess your personal communication style and develops your ability to communicate effectively with staff at all levels within your organisation.

    * Cross-Cultural Management Communication
    This module will enable you to draw on theoretical frameworks and cross-cultural research to devise and implement strategies to manage more effectively within multinational organisations.

    It will develop your insight into social behaviour, attitudes towards morality, self-perception and hierarchy. You will be able to draw on a range of methods and tools for managing cultural diversity and develop strategies to predict and handle situations that occur in a cross-cultural context.

    * Integrated Marketing Communications
    This module examines the strategic and operational issues involved in planning integrated communication campaigns.

    It focuses on developing the skills and knowledge necessary for building effective communications plans and places a strong emphasis on new developments in the field. Areas of study will include:

    * campaign planning, identifying target markets, research and positioning;
    * media planning;
    * the marketing communications industry;
    * advertising;
    * sales promotion;
    * direct and database marketing;
    * public relations;
    * e-commerce; and
    * other communications methods

    * Managing Corporate Social Responsibility and Sustainable Development
    This module provides a critical understanding of corporate social responsibility (CSR) and sustainable development (SD), along with an appreciation of their development and growing importance.

    It will enable you to manage organisations and their activities in a socially responsible way through the ability to evaluate CSR and SD practices as applied to various business functions.

    * Global Marketing Management
    This module studies the theory, practical application and issues relating to marketing management in a variety of contexts including both business and not-for-profit sectors.

    It looks at how the marketing discipline is key to the long-term success of an organisation and develops expertise in the theory, analysis, planning and execution of marketing strategies. Areas of study include:

    * techniques for analysing the marketing environment;
    * segmentation, targeting and positioning;
    * marketing business-to-business and business-to-consumer;
    * issues relating to product development, branding, pricing and lifecycle; and
    * issues relating to international marketing and business expansion in new territories.

    * Planning Your Career in Marketing and Communciations
    This module provides a framework to enable you to critically evaluate your managerial performance and plan your future career and development.

    It is designed to help you improve your skills for study and career management as well as helping with areas such as leadership and abilities such as written and verbal presentation. The aim is to give you the transferable skills that will enable you to continue your personal and professional development on an on-going basis.

    * Data Analysis
    This module:

    * develops your ability to integrate research questions and data analysis techniques; and
    * builds your skills in the use of dedicated statistical software.

    It will enable you to identify appropriate statistical tests to apply to survey data in order to provide answers to specific research questions. You will also look at how to report on the results of survey data analysis and propose specific action in light of findings.

    * Market Research
    This module is designed to enable you to become a competent practitioner and user of market research. It will enable you to:

    * develop a theoretical and practical understanding of the merits of different market research techniques; and
    * formulate coherent research proposals that address both conceptual requirements and operational considerations.

    * Research Methods and Dissertation

    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    We welcome applications from those who possess a good honours degree or equivalent in any subject.If you are in any doubt as to your candidacy, you are invited to contact the admissions team.International applicantsHolders of non-UK degrees will be subject to the University´s normal entry procedures for equivalence of qualifications. If English is not your first language you will be required to demonstrate your written and verbal proficiency by achieving a recognised qualification such as:- IELTS (British Council): overall score of 7.0- TOEFL iBT: overall score of 100 with minimum 23/30 in Reading/Writing- TOEFL paper test: minimum score of 600 and TWE of 5- TOEFL computer test: minimum score of 250 and TWE of 5Those with lower scores will normally be required to complete a pre-sessional English course before being accepted on to the programme English Language Requirements CAE score: (read more) Cambridge English: Advanced (CAE) is part of the Cambridge English suite and is targeted at a high level (IETLS 6.5-8.0). It is an international English language exam set at the right level for academic and professional success. Developed by Cambridge English Language Assessment - part of the University of Cambridge - it helps you stand out from the crowd as a high achiever. 75 (Grade B)
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