Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications.
This exciting new course teaches the core theory and methods of behavioural science and behavioural economics and how these can be applied to important business and policy-relevant issues.
This MSc is aimed at students with a very strong intrinsic motivation to study the link between economics, psychology, business and policy. The MSc is taught by dedicated staff from the Behavioural Science Centre who have extensive experience in integrating insights from economics and psychology to address key societal challenges.
The MSc offers students the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this toolkit can be applied to understand and inform the decisions made by stakeholders, workers and consumers.
Behavioural science and behavioural economics seek to answer key questions about how people behave and what influences the decisions they make, for example:
Behavioural science uses the knowledge derived from the study of such questions to develop solutions to crucial economic, political, commercial and social challenges, for example:
On completion of this course students will be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge they acquire in behavioural science will be invaluable in building long-term careers in business (e.g. human resource management, advertising, regulation, consumer marketing, social marketing and survey research) and those who wish to inform the design and implementation of public policy.
The course also provides an excellent entry for those thinking of progressing to doctoral research in this area.
Industry demand for skills
This full-time course consists of two 15 week semesters of taught modules and a three-month dissertation period.
Students on the MSc in Behavioural Science programme will start the semester at Stirling Management School with an intensive period of learning to learn and teambuilding activities. This induction period (15th to 26th September) is introduced to enable students to develop new learning styles and understand the expectations that will be placed on them through an engaged and exploratory approach. Students will learn about themselves and their own interactional and learning styles.
Students also learn about others and gain an appreciation of a diverse range of approaches to learning, along with cultural and individual differences. They will also discover more about the exciting year ahead, and what is expected of them. This induction period provides a foundation of activities to help students to fully integrate with the course and their fellow students so that they have opportunity to gain the maximum out of the course and their interactions with others.
The overall aim is for students to be fully engaged so that they are equipped to embark on the formal teaching course invigorated and committed to the journey ahead with newly developed intellectual, interactional and presentational skills.
The content is designed to be highly relevant to those aiming to pursue careers in business (e.g. human resource management, advertising, regulation, social marketing and survey research) and those who wish to inform the design and implementation of public policy. The course also provides an excellent entry for those thinking of progressing to PhD research in this area.
Delivery and assessment
You have an active role in your learning experience. Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations, followed by a three-month dissertation period. Assessment is by a mixture of examination and coursework, including written assignments and presentations. Successful completion of the taught element of the programme leads to the award of the Diploma or allows you to continue for the award of the MSc by completing a 15,000-word dissertation based on an original research question agreed by yourself and your supervisor. The project should reflect your own understanding and knowledge of selected topics learnt during taught modules.
In Semester 1 you take the following modules:
Advanced Statistics: The teaching is aimed at introducing the packages available to psychologists, at advanced methods such as multivariate statistics and at the rationale of using statistical methods.
Economics Elective courses, options include the following:
In Semester 2 you will take the following modules:
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
Stirling Management School is committed to investing in academically talented students, enabling them to further their education with a reputable qualification from one of the many postgraduate degree courses on offer at the University of Stirling. There are various categories of funding available to support the cost of your studies at Stirling Management School.
Further information on possible sources of funding.
The reputation of our research at Stirling Management School was recognised in the most recent Research Assessment Exercise (RAE), where 85% of our research activity was rated as being of International Significance.
Why study Behaviour Science at Stirling?
The sector of behavioural science is a growing area within Management Schools, with many leading Schools placing a strong emphasis on behavioural approaches. The MSc in Behavioural Science draws from the extensive experience of the academic staff from the Behavioural Sciences Centre at Stirling Management School. In the past four years the centre staff have published over 100 research papers on key topics in behavioural science. This research feeds directly into the course design and delivery and provides opportunities for students to conduct thesis research on topics at the leading-edge in behavioural science. The Behavioural Science Centre is an interdisciplinary hub and this has allowed approaches from economics, psychology, management and policy-design to be strongly integrated into the MSc course. The transdisciplinary nature of the course aims to enable students to produce innovative solutions to important challenges that transcend any single discipline.