This programme leverages insights from marketing and management, offering a combination of integrated studies in key business and management issues, as well as specialisation studies in (1) international strategy and sustainability or (2) marketing.
The aim of the programme is to offer a Master of Science degree of high international standard that will give students the required competence to meet the challenges of an increasingly complex marketplace. In times of economic turbulence and uncertainty, strategy and marketing are central to a firm’s competitive strength.
1.International Strategy and Sustainability: Thinking strategically with sustainability in mind
Running an organisation that spans multiple economic, social, environmental, geographic, institutional, cultural and linguistic contexts entails a number of business, governance and sustainability challenges. The specialisation track in International Strategy and Sustainability helps you identify and manage these challenges. As many multinational companies (MNCs) from the Nordic countries are putting more emphasis on sustainability issues in their strategy, the track is increasingly focusing on a variety of sustainability issues as seen by these MNCs, which typically operate in large emerging markets such as China, India, and Russia.
The track prepares participants for careers in international organisations, business organisations in particular. Upon completion of the programme, participants may go on to work as experts within large multinationals – for example within the areas of strategic development, human resource management, human resource development, corporate responsibility, corporate communications, or marketing – subsequently growing into management roles in these areas. They may also work as management consultants with different areas of specialisation, involving expertise in strategy and/or sustainability, or in a number of other fields where international organisations have a strong presence.
Students applying for the specialisation in International Strategy and Sustainability have the option to apply for a Double Degree with EM Lyon Business School. The Double Degree option is an extraordinary opportunity to obtain two master’s degrees in four semesters.
2.Marketing: A Nordic school approach to sustainable customer value
Today’s businesses must excel in communicating and interacting with customers in a manner that supports the customers’ value creation practices better than its competitors can. The key to this is the understanding of customer needs, but also the firms’ key resources and being visionary in how to leverage those two, potentially creating new markets and opportunities. Simultaneously, being best does not suffice –the firm needs to be able to communicate its value proposition to its internal and external customers. Our marketing track helps participants to understand, analyse and solve problems related to managing multiple relationships to facilitate sustainable customer value, giving insight into strategic marketing and management issues.
The track prepares the participants for multiple tasks within marketing, including marketing management, brand management, and consultancy, in service- goods and industrial firms. Typical titles are: CRM-manager, Key Account Manager, Brand manager, Sales Manager, Sales Director, Product manager, Project Manager, Marketing Assistant, Marketing Manager, Assistant Manager, Project Leader, Consultant.
The programme can be divided into core subject courses (62-70 ECTS) and courses that develop research and analytical skills (50-58 ECTS) through three items:
The programme consists of integrated studies during the first Autumn, after which the students of the two tracks focus on their respective fields.
Autumn (30 ECTS)
Course 1: Corporate Sustainability (8ECTS)
Course 2: Academic writing (6ECTS)
Course 3: Strategic Management (8 ECTS)
Course 4: Service and Relationship marketing (8 ECTS)
Spring (30 ECTS)
Deepening knowledge in track specialization (obligatory core courses) (24 ECTS)
Research Seminar, part 1 (6 ECTS)
Autumn (24-30 ECTS)
Elective studies, at Hanken or on an exchange abroad (24 ECTS)
Research Seminar, part 2 (6 ECTS) (can also be taken in Year 2 Spring)
Spring (30-36 ECTS)
Master´s Thesis (30 ECTS)
Research Seminar, part 2 (6 ECTS) (can also be taken in Year 2 Autumn)
So as to give all the students an opportunity to gain first-hand international experience, one semester at one of Hanken’s foreign partner universities is built into the programme as an optional component. Furthermore, to allow flexibility in studies, the electives may also be taken earlier if the students so wishes.
Programme participants have full access to activities at Hanken, including its active student life and various events and activities are arranged also within the programme itself. Particularly during the first weeks and months of the programme, time is dedicated to extracurricular activities that enable the participants to bond with each other, the programme faculty and the broader Hanken community.
In order to be eligible for admission you must hold:
The degree must be the equivalent of 180 ECTS credits or more, i.e. it must be a degree of at least three years of full time studies. Hanken reserves the right to decide whether or not a degree and/or university meet our requirements.
If you graduate after the application deadline of 27 January 2016 (January, February, March, April, May, June, July), you can apply for admission before having received your degree certificate. Admission will be conditional for successful applicants who have not received their degree certificate by the application deadline. Conditionally admitted applicants must submit an officially certified copy of their degree certificate and final transcript as soon as they have obtained them, however no later than 29 July 2016 at 15:00 (GMT +2). Do note that country-specific requirements also apply for these educational documents.
If your admission is conditional, you have to send the officially certified copies of your degree certificate and final transcript directly to Hanken. If Hanken has not received the documents within the set time, the offer of admission will be withdrawn. Please note that this means that if you expect to receive your degree certificate after 29 July 2016 you cannot apply for admission to Hanken in 2016.
As an applicant you must have completed:
Please note that fulfilling the amount of ECTS credits required for a programme does not automatically lead to admission of the applicant. It will be decided case by case whether or not the applicant possesses the knowledge required for studies at advanced level. The evaluation of the relevance of the applicant's educational background is only done during the processing of the applications with the application and enclosures at hand.
60 ECTS credits is the equivalent of one year of full-time studies.
Business/Economics include for example accounting, corporate geography, economics, entrepreneurship, finance, information systems science, commercial law, management, marketing, statistics and supply chain management. Please note that this is not a comprehensive list of subjects that can be regarded as economic sciences.
In special cases, an admitted student may be required to supplement his or her knowledge of the major subject or subjects relevant to the programme before taking a specific course or completing the whole programme. Information about such supplementary requirements is included in the acceptance letter.
Applicants who fulfil one of the criteria below are considered to fulfil the language requirements and are thus not obliged to take a language test:
If you do not fulfill one of the above criteria, you must prove sufficient knowledge of English through one of the following language tests:
IELTS (International English Language Testing System, Academic):
TOEFL (Test of English as a Foreign Language):
CPE (Certificate of Proficiency in English):
PTE Academic (Pearson Test of English):
No other English proficiency tests are accepted.
For applicants to the Master's in Business and Management the international admission test GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination, General Test) is:
No exceptions to this requirements are accepted.
GMAT and GRE are standardised admission tests that are widely used by Business Schools and Graduate Schools in admissions to master and doctoral programmes. The tests measure the applicants' verbal, mathematical and analytical writing skills. Both tests can be taken at various test centres all over the world.
Please note that:
Find the test centre closest to you by visiting: mba.com (GMAT) and ets.org (GRE). In Helsinki, applicants can take GRE at the NUEVO MUNDO and GMAT at LGF.
Applicants applying to the Master's degree programme in Business and Management need to be eligible for one or several tracks within the programme.
The admitted students gain admission to one track within the programme. The admitted applicants will be informed which track they have gained admission to in the admission result.