Glasgow Caledonian University logo
  • Tuition Fee:
  • Local: n/a
  • Foreign: n/a
  • Languages of instruction:
  • English

    Description

    Marketing is involved in every aspect of a well-run organisation, including activities such as advertising, sales, market research and new product development to create,promote and protect the company brand. Through understanding its customers and their needs and desires, a company can make itself, its goods or its services irresistible to consumers. Our programme explores the contemporary challenges faced by marketers operating in an increasingly competitive and globalized marketplace.
    Combining traditional and digital marketing practices, our programme will provide you with the marketing knowledge and practical skills key to a successful career. You'll gain a sound understanding of specific aspects of marketing including consumer behaviour, marketing communications, brand management and market research methods, giving you invaluable experience of the creative, team-based nature of the world of marketing.
    In addition to the central subject of marketing, you will study a range of complementary business modules designed to provide you with a wider understanding of business and the society in which you'll operate as a global leader of tomorrow. You'll also have the opportunity to study European Language Modules to further enhance your skills as a global graduate.
    Other optional modules can be selected from a wide variety of subject areas including psychology, sociology, politics, history, communications, and other management or business related subjects, allowing you to excel as a well-rounded graduate.

    Detailed Course Facts

    Tuition fee Not specified Start date September 2015 14 September Duration full-time 48 months Languages Take an IELTS test
    • English
    Delivery mode On Campus Educational variant Full-time

    Course Content

    Our programme provides a comprehensive knowledge of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of international marketing activities and more specialist expertise in areas such as consumer behaviour, marketing technologies, marketing communications, brand management and market research methods.
    Throughout our programme you will have opportunities to engage in ‘real life’ scenarios through live industry projects, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.
    Level One

    • Workplace Culture & Behaviour
    • The Business of Social Science
    • Foundations of Marketing
    • Fundamentals of Financial Management
    • International Economic Issues and Challenges
    • Option

    Level Two

    • Society, Employability and Business
    • Essentials of Managing Human Resources
    • Marketing Design and Creativity
    • Brand Management
    • Consumer Buying Behaviour
    • Option

    Level Three

    • The Enterprise Value Challenge
    • Business Research Methods
    • International Marketing Strategy
    • International Marketing Communications
    • E-Marketing
    • Option

    Level Four

    • Dissertation Project
    • Changing Perspectives in International Marketing
    • Global Brand Marketing
    • International Advertising Strategy
    • Option

    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    Related Scholarships*

    • Academic Excellence Scholarship

      "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

    • Access Bursary

      Bursary for UK students all subjects where the variable tuition fee rate is payable.

    • Alumni Bursary

      Alumni Bursary for UK Undergraduate students

    * The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.

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