Marketing permeates every aspect of a well run business. It involves many different aspects such as advertising, sales, market research and new product development to create, promote and protect the company brand. Through understanding its customers and their needs anddesires, a company can make itself, its goods or its services irresistible to consumers.
This programme equips you for a career as a marketing professional. You will gain a good balance of theory and practice and will have the opportunity to apply your skills to real world marketing situations. In addition to the central subject of marketing, students will study a range of complementary business modules which are common to most students in the Glasgow School for Business and Society.
Your studies will include a variety of creative, practical applications of marketing, market research and consumer behavioural knowledge, giving you invaluable experience of the creative team based nature of the world of marketing. Throughout the programme, you will have the opportunity to select modules to complement your studies from a variety of related areas such as psychology, European languages, sociology and retailing related subjects.
We believe its the resources on campus that make the difference, making high quality learning accessible and reflect our values and aspirations to be dynamic, inclusive and accessible to all.
Our modern facilities already include the award-winning Saltire Centre, named one of the most innovative learning environments in the UK, a virtual hospital ward, clinical simulation labs, a broadcasting suite, a gaming laboratory and Arc, the universitys recreation and health centre.
And were not standing still! Weve started on the next phase in our Campus Futures development, designed to help us further build on the strengths, while at the same time reducing our carbon footprint.
Our graduates are highly employable with a wide range of possible career options, including marketing management, brand management, internet marketing, advertising, market research, sales, public relations, and consultancy. As well as jobs in the commercial sector, marketers are increasingly valued by not for profit organisations such as charities. Public sector posts are also available especially in areas such as public relations and market research.
Graduates found work in the following occupations; media architect, business development manager, inward investment marketing officer, marketing consultant, web developer, online marketer, and brand manager.
Students from England, Wales or Northern Ireland £7000
Students from Scotland and the rest of the EU £1820
Overseas £10200Start date September 2015 Duration full-time 48 months Languages Take an IELTS test
Our modules provide a portfolio of knowledge and experience unique across marketing programmes which enables our graduates to make an effective and immediate contribution to an array of marketing and management roles.
The programme provides coherent coverage of the most critical elements of marketing activity set within the context of business and management. At the end of your studies you will have gained a broad knowledge of marketing activities and a more specialist expertise in areas such as consumer behaviour, marketing technologies, brand management and global marketing.
Throughout our programme you will have opportunities to engage in real life issues through live industry projects, sturctured work experience, case studies and investigations which put into practice the theoretical concepts and frameworks learned throughout the curriculum.Year 1
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
IELTS band : 6
To study at this university, you have to speak English. We advice you totake an IELTS test. More About IELTS
Recommended subjects: Mathematics or numerical subject (H, S, GCSE, ILC)
No work experience is required.
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
Bursary for UK students all subjects where the variable tuition fee rate is payable.
Alumni Bursary for UK Undergraduate students
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Glasgow Caledonian University.