University of Sunderland logo
  • Tuition Fee:
  • Local: $ 8.5k / Year
  • Foreign: $ 9.5k / Year
  • Languages of instruction:
  • English


    PR is about reputation. It’s about telling people what an organisation or business, a charity or a rock band, a sports club or a fashion brand, does – and why it does it.

    It involves much more than arranging celebrity events, glitzy campaigns and dealing with the media. It also involves journalism, business and marketing, social networking and communication theory.

    The course provides a mix of academic rigour and practical skills. You will go on industry placements in both your second and final years. In your final year, you will work on producing two PR campaigns of your own.

    Some examples of where our graduates are now working:

    • Sunderland AFC – Media & Communications Officer
    • MTV – Publicity Manager, UK & Ireland
    • Next Retail – Communications Officer
    • British Transport Police – Press Officer
    • Nissan – Communications Officer

    Facilities at our David Puttnam Media Centre are excellent and around 9 out of 10 of our students say that they have been able to access specialised equipment when they needed to, according to the National Student Survey.

    There is a lot of support from tutors and technicians, with extra input from guest industry professionals. We also provide help in arranging placements and ensuring you are well prepared for jobs in PR agencies and in-house PR departments.

    Sunderland is the only university in the North East to run courses that are recognised by the Chartered Institute of Public Relations.

    Detailed Course Facts

    Application deadline 15th January/October Tuition fee
    • GBP 8500 Year (EEA)
    • GBP 9500 Year (International)
    Start date September 2015 15th Duration full-time 36 months Languages Take an IELTS test
    • English
    Delivery mode On Campus Educational variant Part-time, Full-time

    Course Content

    Modules on this course include:

    Year 1 (national level 4)

    • Introduction to PR Theory & Practice 1 (20 Credits)
    • Introduction to PR Theory & Practice 2 (20 Credits)
    • Writing & Research for Journalism & PR (20 Credits)
    • Introduction to News, Magazine and Sports Journalism (20 Credits)
    • Critical Issues in Journalism & PR (20 Credits)

    Year 2 (national level 5)

    • PR Practice (30 Credits)
    • PR & Marketing Communications (10 Credits)
    • PR Strategy & Contexts (30 Credits)
    • PR Placement (10 Credits)
    • Journalism & PR Studies (20 Credits)

    Final Year (national level 6)

    • Advanced PR (20 Credits)
    • PR: Crisis Management (10 Credits)
    • PR Practical Project (40 Credits)
    • PR Placement 2 (10 Credits)
    • Media Ethics (20 Credits)

    A further 20 Credits is required each year, to be made up from optional modules:

    • PR for Non-Commercial Organisations
    • Media Photography
    • Magazine Writing
    • Fashion Journalism
    • Arts, Entertainment & Games Journalism
    • Sports Journalism
    • Broadcast Journalism
    • TV/Radio Production
    • Foreign Languages
    • Media Theory
    Part-time study

    If you study this course on a part-time basis you will typically complete 40-80 credits in a year, rather than the 120 credits of full-time students. All modules are taught during the day time and you will be studying alongside full-time students.

    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    English Language Requirements

    IELTS band : 6 CAE score : 60(Grade C)

    To study at this university, you have to speak English. We advice you to

    take an IELTS test. More About IELTS


    Our typical offer will be in the region of 260 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award).

    We accept a maximum of 20 points from Level 3 Key Skills qualifications.

    We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

    Other acceptable qualifications;

    BTEC National: 260 points from a BTEC Certificate or Diploma.

    Access Courses: We would require successful completion of an Access to Higher Education course that is accredited by the Quality Assurance Agency. We would also require a minimum of grade C in GCSE in Mathematics and English Language or the equivalent as part of your course.

    Scottish Highers: Our typical offer is for 260 points.

    Irish Leaving Certificate: Our typical offer is for 260 points.

    Work Experience

    No work experience is required.

    Related Scholarships*

    • Academic Excellence Scholarship

      "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

    • Access Bursary

      Bursary for UK students all subjects where the variable tuition fee rate is payable.

    • Alumni Bursary

      Alumni Bursary for UK Undergraduate students

    * The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Sunderland.


    Scholarships on offer include cash bursaries, reduced tuition fees, free accommodation and free public transport.


    Accredited by the Chartered Institute of Public Relations.

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