Southampton Solent University logo
  • Tuition Fee:
  • Local: $ 9k / Year
  • Foreign: $ 10.1k / Year
  • Languages of instruction:
  • English
  • Deadline:
  • 30 Tháng sáu 2016

    Photos of university / #solentuniofficial

    Description

    A unique feature of this course is the ability to achieve professional body accreditations and qualifications, along with work experience to enable you to stand out from the crowd.

    This degree is the first choice for students aiming to develop a career in the creative side of marketing and advertising. We are one of only three UK universities to offer the course with professional accreditations including CIM, CAM, Google Analytic and PRINCE2 Certification – boosting your prospects in the graduate job market.

    Key elements include:

    • Solving real-world marketing problems, designing advertising, ad agency account management and project managing ad campaigns
    • Corporate and business awareness
    • Global competitions and consultancy pitches to real clients
    • Global consumer behaviour, data analysis and IT, and planning
    • Business policy and strategy
    • Personal and professional development
    • Marketing options that reflect current industry needs in both the private and public sector
    • Guest lectures from industry-leading speakers on current industry issues
    • Opportunity to learn a language, including French, German, English, Italian, Mandarin Chinese or Spanish
    • Structured induction and feedback processes
    • Personal support available from tutors outside timetabled sessions.

    Industrial focus

    Employability is at the heart of this course, which is designed in consultation with the marketing industry.
    Supported by the course team, students are encouraged to research and organise work placements, internships or volunteer opportunities. There is flexibility within the course for students to suspend studies to take on work experience.
    Ties with industry are also built through solving real-world marketing problems and completing advertising projects for clients. The opportunities to obtain CIM/CAM/PRINCE2 accreditation and Google Analytics Certification offer students enhanced employability and access to professional networks.

    Career opportunities

    Career paths include:

    • advertising and marketing management
    • account management
    • creative design
    • internet marketing
    • digital marketing
    • analytics and CRM
    • marketing communications
    • product and brand management
    • direct marketing
    • public relations
    • business development
    • campaign/category management
    • market research.

    Detailed Course Facts

    Application deadline 30 June Tuition fee
    • GBP 9000 Year (EEA)
    • GBP 10080 Year (Non-EEA)
    Start date October 2015 Credits (ECTS) 180 ECTS
    Duration full-time 36 months Languages Take an IELTS test
    • English
    Delivery mode On Campus Educational variant Full-time

    Course Content

    Year 1

    Six core units:

    • Personal and Professional Development 1
    • Introduction to Corporate and Business Awareness
    • Marketing in Business
    • Introduction to Advertising
    • Concepts of Global Consumer Behaviour
    • Data Analysis and IT.

    Year 2

    Five core units and one option:

    • Consultancy Preparation
    • Application of Corporate and Business Awareness
    • Advertising Management
    • Managing Marketing in Business
    • Marketing Research in Action.

    One option from:

    • Branding Strategy
    • Event Organisation
    • Retail Marketing
    • Any Curriculum Plus unit.

    Year 3

    Five core units and two options:

    • Personal and Professional Development 2
    • Project Management in Business
    • Business Project (L6)
    • Strategic Marketing within the Business
    • Evaluation of Creative Advertising.

    One option from:

    • Not-for-Profit and Public
    • Sector Marketing
    • Sustainable Marketing
    • International Marketing
    • Services Marketing
    • Arts and Culture Marketing.

    Why choose Solent?

    This specialist marketing degree course offers:

    • Industry professional body accreditations including CIM/CAM/PRINCE2 and Google
    • An enhanced student learning experience through contemporary teaching, learning and assessment techniques and business simulation games
    • Live client briefs and commissioned projects to gain real experience for your CV
    • UK/international competitions: International Marketing Week, IBM Universities Business Challenge, The Pearson (RED) challenge
    • Industry-specific options which respond to a changing environment and the job market
    • Strong personal and professional development at all levels, increasing the focus on development of employability and career management skills.

    Solent University has a proud heritage of providing professional and practical, industry-led qualifications, which are sought after by employers. Students can study full-time or flexibly to fit in with their lifestyle. The courses are regularly developed with input from employers to make sure they are up-to-date and fresh.

    Assessment

    A variety of methods, including presentations, video, podcasts, events, coaching, consultancy, pitches, competitions, exams, business reports, bids, e-Portfolios.

    Projects/work experience

    Students work on commissioned briefs from local employers and undertake work experience and volunteer placements, as well as setting up businesses. Projects include: designing new products to sell in support of the AIDS campaign, marketing campaigns for a fitness academy and a physiotherapy company, and live commissioned projects.

    Key career skills

    Planning, design and delivery of campaigns, creativity, communications strategy, budgets, client relationships, industry experience, IT.
    The International Foundation Year must be successfully completed before commencing undergraduate study (NQF Level 6 and above). In compliance with UKBA Tier 4 (General Student) policy, a Confirmation of Acceptance for Study (CAS) will initially be issued for the foundation course.


    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    program_requirements

    English Language Requirements

    IELTS band : 6 TOEFL paper-based test score : 550

    To study at this university, you have to speak English. We advice you to

    take an IELTS test. More About IELTS

    Requirements

    240 points plus GCSE Maths/English at C or above.

    International students

    Applications are welcomed from students who have been educated outside the UK system, and a number of overseas qualifications are recognised as equivalent to those listed. Applicants should give full details of their qualifications, including subjects, grades, date and the name and address of the school, college, university or awarding authority.

    Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language. The agreed threshold attainments for undergraduate courses are:

    • GCSE or GCE ‘O’ Level (Grade C);
    • IELTS 6.0 or a TOEFL score of 550 or more; or
    • City and Guilds ESOL (written assessment) pass in Higher Intermediate examination, plus a comparable pass in City and Guilds SESL (speaking assessment) examination.
    • Where students enter direct to a course at the University, in the final year, without any prior experience of the UK Higher Education System will require IELTS 6.5.

    Qualifications are checked before enrolment and international students must bring their original certificates when coming to study at the University.

    The University also offers an International Foundation Programme for international students who wish to improve their level of English before starting a degree course.

    Work Experience

    No work experience is required.

    Related Scholarships*

    • Academic Excellence Scholarship

      "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

    • Access Bursary

      Bursary for UK students all subjects where the variable tuition fee rate is payable.

    • Alumni Bursary

      Alumni Bursary for UK Undergraduate students

    * The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Southampton Solent University.

    Funding

    To help you cover the cost you can take out a tuiton fee loan to pay your fees, which is paid directly to the University by the Student Loan company. Some students are also eligible for a maintenance loan to help with their living costs.

    You only repay both loans when you finish your course and are earning £21,000 or more. If you don't have an income this high you will not have to pay anything until you are earning £21,000 or more.

    Our student support and welfare advisers have more information regarding financial help and details can be found on our Funding advice pages.

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