All the main points of the market process, from market research through strategic market planning to the operative conversion, for example in advertising, determine International Marketing.
Toyota, Nike, Adidas, Henkel, Microsoft, Nokia, Coca Cola... every day you will come across major brand names! Many are known throughout Europe, some in the entire world. This is often accomplished due to the result of a perfect communication strategy. When does the customer love a product? .And when does he buy it? The exciting world of promotion: stirring and difficult at times, with daily upcoming challenges. Perhaps you feel like developing a new product in a team and launching it on markets worldwide? Or working in the booming foreign business segments of a trade company? When you want to be involved in these market processes, then our study course International Marketing (IM) is the right choice for you! All the main points of the market process, from market research and market analysis through strategic market planning to the operative conversion, for example in advertising, determine the study course. During the process you will gain a clear insight in classical business management fundamentals and you will acquire relevant soft skills. The course leads to the internationally acknowledged Bachelor of Commerce (in Dutch: B Commerciële Economie).
This programme has a workload of 240 ECTS.
IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 79
To study at this university, you have to speak English. We advice you totake an IELTS test.
Additional language requirements:
No work experience is required.
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
Scholarships for students who are already attending the University of Reading.
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Fontys University of Applied Sciences.
Fontys University of Applied Sciences:
If you would like to study at Fontys as an exchange student and if you are currently enrolled in a course programme at a European university, you may apply for an Erasmus grant. You will only be eligible for a grant if your university has signed an Erasmus bilateral agreement with Fontys.
For additional information: Website
Accredited by: NVAO in: The Netherlands